Advertising: Blocks 3 and 4

Look at the article posted on Thursday, 24 May 2007 about the advert for the Suzuki car. That will help you in the composition of the text for your tourism brochure. This is not supposed to be a huge task. The attention span of someone reading an advert is quite short, you need to grab and hold their attention quickly, with short sentences, imperatives, appeal to emotion and vanity, make the reader feel special, flatter them ("You are a sophisticated, discerning traveller who wants only the best." etc.)